The Hackett Auto Museum

Project Type: Group

Role: Strategist

Contribution: Our client identified one of their IMC goals was to reach their niche markets which are compromised of potential customers who may not be reached by social advertising.  My background in fundraising development for large organizations allowed me to suggest that our client invests in prospect research database sites Lexis Nexis and iWave to find the most current contact information for clients. These research databases contain biographical, criminal, employer and property information and link relatives, and business partners to strengthen to association and accuracy of information.