The Hackett Auto Museum

Project Type: Group

Role: Strategist

Contribution: As a coordinating strategist for this project, I led the Advertising and Promotions recommendations suggesting a change in tone when positioning the brand to a market that primarily consists of college students and tourists. These recommendations include Social campaigns and a more distinct leveraging of partnering locations. The client went from having none of his clients "working for him" to possessing a variety of new and different materials for his clients to represent his brand.